80/20 Digital
Melbourne lead generation agency for small and mid-sized service businesses
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Growth & CRO for SaaS
Conversion optimization and growth experimentation. Read the full guide · 1 min ↓
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Growth engagements sit between demand generation and conversion optimisation. The remit is the whole loop — acquisition, activation, conversion and retention — rather than one channel, which suits companies whose bottleneck moves from quarter to quarter.
The practical question to ask is where the agency's centre of gravity really sits. Most growth teams lean either acquisition-first or conversion-first, and the honest ones will tell you which. Match that lean to your actual constraint: not enough traffic, or not enough of the traffic converting.
Questions SaaS teams ask before hiring a Growth & CRO agency
A CRO agency improves the conversion rate of traffic you already have, through research and controlled experiments. A growth agency takes a wider remit across acquisition, activation and retention, and will happily conclude that your constraint is upstream of the funnel entirely.
Conversion, in most cases. Improving the rate applies to every visitor who arrives afterwards, including the paid ones, so it compounds with everything you do later. Buying more traffic into a funnel that leaks mostly buys more of the same result.