SplitBase

About SplitBase

SplitBase has run conversion programs for large ecommerce brands for nine years, and its Testing Trifecta methodology is built on the position that test ideas should come from quantitative and qualitative customer insight rather than competitor copying or best-practice lists. Clients get an assigned team: CRO strategists, conversion-trained UX/UI designers, test developers, data analysts and conversion copywriters.

The questions they answer are commercial, not cosmetic — the right free-shipping threshold, whether to default to subscription or one-time purchase, how to bundle, which persona to optimise acquisition around. Winning tests are implemented directly in the client’s theme by an in-house development team, and reporting runs through a custom dashboard with per-test reports segmented by device.

Published results include $800,000+ a month in added revenue for Dr. Squatch, 78x ROI for Hyperice, a 43% conversion lift for Laura Geller and $3.3M in additional revenue for Moon Pod. Retainers start around $7,500 a month with a three-month minimum.

Best for: 8- and 9-figure ecommerce and D2C brands. Included here for its subscription and pricing experimentation, which translates well to consumer-subscription businesses — but pure B2B SaaS teams should start with the SaaS specialists.

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