Speero

About Speero

Speero was founded in 2011 as CXL by Peep Laja, and it still behaves like the research arm of the experimentation industry. The premise is that testing is a decision-making system, not a growth tactic: programs exist to get better data to product and marketing teams so they make better calls under uncertainty.

The service catalogue reflects that. Alongside conversion rate optimization there are full-service experimentation programs, an experimentation maturity audit for teams that already test and want to know why it is not compounding, ROI benchmarking of an existing program, and even hiring support if the answer is to build in house. Research is treated as a first-class deliverable — CRO strategy research, ICP research, UX heuristic reviews and B2B message testing — and the analytics practice exists because, in the team’s words, most analytics setups they see are critically flawed.

SaaS relevance is direct: Speero sells a dedicated SaaS pricing page service, and its client list includes Decathlon, ADP, Tipalti, MongoDB, OutSystems, Codecademy, Miro and ClickUp. Offices are in Austin and Tallinn, serving the US, UK and Australia.

Best for: SaaS and B2B organisations that want a rigorous, research-heavy experimentation program — or an honest assessment of the one they already run.

Services

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