PPC & Paid Media for SaaS
Google Ads, paid social, and performance marketing. Read the full guide · 1 min ↓
Paid media is the fastest channel to switch on and the easiest to waste money in. In B2B the trap is specific: platform-reported conversions look healthy, the CRM disagrees, and nobody can say which spend actually produced revenue.
The agencies below split roughly into two groups. Performance shops optimise campaigns hard and pair the media with landing page and creative work so the click has somewhere good to land. Measurement-led agencies invest in incrementality testing, marketing mix modelling and CRM-connected attribution to establish what the spend is genuinely causing. Larger budgets generally justify the second; smaller ones are usually better served by the first.
Questions SaaS teams ask before hiring a PPC & Paid Media agency
Most specialist B2B agencies want to see at least $3,000 to $10,000 a month per platform before campaigns generate enough data to optimise against. Below that, management fees consume too much of the budget and tests take too long to read.
Usually yes. Ad copy, targeting and landing page work as one system, and splitting them across vendors creates a gap where nobody owns the conversion rate. Several agencies here keep design and CRO in house specifically so tests ship without waiting on a client development queue.
Platform attribution consistently overstates its own contribution. Geo holdout tests, incrementality experiments and marketing mix modelling are the practical ways to isolate genuine lift. If your monthly spend is large enough to justify it, prefer an agency that runs these as standard rather than on request.